Giving credit to a wonderful team of designers, writers, and marketing professionals. My education in how to build brand engagement and reward loyalty. Serving as creative director overseeing the design and team execution of several campaigns of 300+ digital and print assets resulting in a 7 million+ increase in membership enrollment.
Everyday Earn Campaign
In Store Signage
Macy's American Express Platinum Direct Mail
Creative Challenge Concept
Shop Your Likes Campaign / Photographers: Paola + Murray