Provided creative direction for the design and execution of the annual marketing campaign. 300+ digital and print assets resulting in a 7 million+ increase in membership enrollment.
EVERYDAY EARN CAMPAIGN
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/0b592cea-991e-4275-bd0c-16461bcfcdcb_rw_1920.jpg?h=2c934f87b18d3ae823a3066d130fc47c)
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/137ef94f-2d88-435c-8882-c5b5a9c8cb48_rw_1920.jpg?h=d4585f0d7a2f2cf0dae9372368a64435)
In Store Signage
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/91992d46-fa15-4425-a166-1bfcc8709864_rw_1920.jpg?h=28882a023a8f50ad501d1d524b006eb8)
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/9bcd62be-e4ed-44f8-a4c8-0bbb0545fcd9_rw_1920.jpg?h=f289470915eefde1dd1473b9140e11d1)
Outdoor Kiosks
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/5595935c-fd07-43b0-a455-ef3489facb87_rw_1200.jpg?h=1777e0899aeaad6b23319362413fa603)
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/dde2eced-6f87-4551-b964-6a12ebe07f3b_rw_3840.jpg?h=2c4a6729ae38bd11d252aaf675d8fbdf)
Macy's American Express Platinum Direct Mail
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/655c7993-e92c-47d6-b441-c916616b6047_rw_1200.jpg?h=ca4799432c8b03dea0f37bb2bc511714)
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/f2dd36a5-130c-46b0-8e00-d386fb9fd198_rw_1920.jpg?h=a40f733e45681bb7c18f896cd870fce2)
IN-STORE GRAPHICS
CREATIVE CHALLENGE CONCEPT
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/f74f5ee2-742e-4ecf-ac5c-566862550601_rw_1920.jpg?h=2b8184ae8455225d2b37842dc8568e69)
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/aa998270-b691-4e55-8521-f725cb4baf6a_rw_1920.jpg?h=2219f029edbefc741ee35631cdf3832a)
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/1ca9a29f-2e4a-46f1-8d5a-778312b5a9e8_rw_1920.jpg?h=a9ca82f0acb2366784dacce8aa571ef1)
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/df647205-21d2-4ccb-b719-f7a7982cbc9f_rw_1920.jpg?h=c23eee8dc074ea83e1a196c18596ee9c)
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/2eeeba2b-142f-4206-8be4-1481297e8458_rw_1920.jpg?h=bb08469174fabcaee046ecc643374845)
Shop Your Likes Campaign / Photographers: Paola + Murray
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/5a5e4e7e-628d-4a08-99ad-e338a8fa07ad_rw_1200.jpg?h=61884c4ebf3c645c5debfa07b6fc230d)
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/61810e33-9318-4463-aeba-6843551a6c5e_rw_1920.jpg?h=38d1cb9eb3192b37740b6a61b4217f80)
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/0aca9d01-3c56-4432-bd4a-6b2879ff782c_rw_1920.jpg?h=562ea18ff8c6c9ccf7e1dde8461f4047)
![](https://cdn.myportfolio.com/df4b6ee6-f9e9-4f5a-aafa-a5e16256d2ca/9fc1fbdb-5cc8-42cd-b964-59ac7d5a46b8_rw_1200.jpg?h=894de6d97203709428967d5466ab4824)